14 November 2016
Two East Kilbride students are celebrating after becoming the latest winners of Nil by Mouth’s ‘Pitch Perfect’ competition.
South Lanarkshire College (SLC) students Rachel Boyd and Taylor Gray were presented with their awards by Campaign Director Dave Scott and SLC Principal Stewart McKillop at a special ceremony held in the college.
‘Pitch Perfect’ is an exciting marketing competition which gives further and higher education students the opportunity to create and design their very own anti-sectarian awareness campaign. The students involved can opt to use cutting edge technologies or more traditional methods of advertising but ultimately they must produce a campaign which stimulates and generates interest in Nil by Mouth’s campaign to challenge sectarianism in our society. In addition students get the chance to spend a real budget, plan a campaign and gain invaluable experience pitching to an independent panel of experts. Over the last 18 months South Lanarkshire, City of Glasgow and Ayrshire College have signed up for this exciting new competition with hundreds of students taking part.
Rachel and Taylor’s winning entry focused on an awareness campaign aimed at young women involved in groups such as the Girls Guides with a focus on encouraging them to think about their attitudes and what they can do to tackle intolerance in society. Plans are now being drawn up for a special event early next year which will see nil by Mouth staff lead a series of activities and educational inputs to these groups.
Nil by Mouth Campaign Director Dave Scott said:
‘We have always enjoyed an excellent relationship with South Lanarkshire College and were delighted with the standard of entry to the ‘Pitch Perfect’ competition. All the teams clearly put a great deal of time and effort into their pitch and the judges had a difficult job choosing a winner. Rachel and Taylor’s pitch had a very clear local focus on a group in society whose attitudes and views are often overlooked in the wider debate on sectarianism. Nil by Mouth was founded by a teenage girl who wanted to see more done to tackle the problem and through their campaign idea we could now reach the next generation of Cara Henderson’s. This competition highlights just how much talent there is in Scotland’s college sector and we are delighted that SLC has agreed to participate in another ‘Pitch Perfect’ competition with us in 2017.’