Charity Launches ‘Tip of the Iceberg Campaign’

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28 October 2016

‘Olivia and Ross, Senior Vice Captions, of Jordanhill School help promote the campaign

Two Glasgow students have gone back to school to launch a new campaign aimed at challenging sectarian attitudes in Scotland.

City of Glasgow College marketing students Rosie Thompson and Samantha Strain launched their ‘Tip of the Iceberg’ campaign alongside leading charity Nil by Mouth this morning.  The campaign aims to encourage schools to consider the factors which contribute to the problem beyond football including history, social media and the influence of family members. The students will today return to their old schools, Jordanhill and Renfrew High to meet staff and pupils and unveil posters which will be displayed across the country over the next few months.

It is the latest campaign to emerge from Nil by Mouth’s ‘Pitch Perfect’ collaboration with City of Glasgow College. The competition sees marketing students compete to design a campaign aimed at raising awareness of sectarianism with the winning entries being selected by a panel made up of prominent media figures and voluntary sector leaders. Earlier this year the charity secured more than £1,500 in support of ‘Pitch Perfect’ from the Crerar Hotels Trust and Young Enterprise Scotland.

The images and content created by the students will become part of Nil by Mouth’s education programme which over the past 12 months has been delivered to more than 10,000 pupils in over 100 schools in 21 local authority areas.

Nil by Mouth Campaign Director Dave Scott said:
‘We’ve been hugely impressed by the creativity shown by Rosie and Samantha and they were very keen to come back to their high schools to launch the campaign. We have always found that our most effective campaigns are those which harness the creativity and imagination of young people and the quality of the artwork and the clarity of the message produced by the students was exceptional.

No one can deny that football has an issue with sectarianism but there is a temptation to simply lay all the blame at the game’s feet and fail to recognise other factors which can contribute to the problem. Two thirds of sectarian arrests have nothing to do with football and it’s important when our schools are looking at the issue that they don’t limit discussion simply to the sport. This campaign very cleverly uses images which get these points across effectively and we will be using it as part of our ‘Champions for Change’ educational programme during 2017.’

Renfrew High School pupils lend their support for the campaign
Renfrew High School pupils lend their support for the campaign

Rosie Thompson Said: Said:
‘Equality is very important for our generation and we wanted to come up with a campaign that got people thinking about an old problem in a new way. We also felt that targeting schools gives us an opportunity to stimulate some debate in the classroom and hopefully see young people being able to have real and informed conversations on a subject that can often be misunderstood.’

Samantha Strain said:
‘We are delighted that the charity will be pushing our campaign over the next few months and we are so pleased that our old high schools have agreed to become the first to become involved.’


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